Yes, AI (Artificial Intelligence) can help improve search engine optimization (SEO) efforts in a variety of ways, such as:

Content Optimization: AI-based tools can analyze a website's content and suggest keywords, phrases, and meta tags that will improve the site's search engine ranking.

Link Building: AI can help identify relevant websites for link building, which is a crucial aspect of SEO.

Voice Search Optimization: AI can analyze voice search queries and optimize content for them, as voice search usage is increasing rapidly.

Prediction of search trends: AI can predict the search trends by analyzing historical data, which can help website owners to optimize their content accordingly.

Personalization: AI-based systems can personalize website experience for each user based on their browsing history and search queries, which can improve the user experience and increase the chances of conversion.

Technical SEO: AI can help analyze the website's technical SEO issues such as broken links, missing alt tags, and slow loading pages and make the necessary changes to improve the website's performance.

Competitive Analysis: AI can help in analyzing the website's competitors and identifying the areas where the website is lagging behind, and then optimize the website accordingly.

Overall, AI can help automate and optimize many SEO tasks, which can save time and effort while also improving results. It can also help identify new opportunities for optimization and help to stay ahead of the competition. However, it's important to note that AI is not a replacement for human expertise, but it can be a valuable tool to help improve SEO efforts.