Content management is important in marketing because it allows businesses to effectively plan, create, and distribute high-quality content that is relevant to their target audience. Some specific reasons why content management is important in marketing include:

1. Consistency: A content management system (CMS) allows businesses to create and maintain a consistent brand voice and messaging across all of their marketing materials.
2. Efficiency: A CMS allows multiple team members to collaborate and work on content creation, editing, and distribution, which saves time and improves workflow.
3. Personalization: A CMS allows businesses to segment their audience and create personalized content for different groups, which can improve engagement and conversion rates.
4. SEO: A CMS allows businesses to optimize their content for search engines, which can improve visibility and drive more traffic to their website.
5. Measurable: A CMS allows businesses to track the performance of their content, which can help them understand what resonates with their audience and make data-driven decisions about future content.

Overall, content management is important in marketing because it allows businesses to create high-quality, relevant content that resonates with their target audience, which can ultimately help them achieve their marketing goals.