Yes, branding does support marketing and advertising. Branding is the process of creating a unique name, symbol, or design that identifies a product or company and differentiates it from others. A strong brand can help support marketing and advertising efforts by:

Building trust: A well-established brand can help build trust and credibility with consumers, making it more likely that they will consider purchasing a product or service.

Creating emotional connections: A strong brand can help create an emotional connection with consumers, which can make them more likely to remember and purchase a product or service.

Differentiation: A strong brand can help differentiate a company or product from its competitors, which can make it more attractive to consumers.

Consistency: A strong brand can help to create consistency across all marketing and advertising materials, which can help to build a stronger brand identity.

Making it easier to measure: A strong brand can help to make it easier to measure the impact of marketing and advertising campaigns and make data-driven decisions.

Overall, branding supports marketing and advertising by creating a unique and recognizable identity for a product or company, which can help to build trust, create emotional connections, differentiate it from the competition, create consistency and make it easier to measure the impact of marketing campaigns.